Andy is Founder & CEO of I-Influence.
Andy started his digital marketing career as a web designer in 1996. He later spent 10 years with MRM Worldwide, the digital and CRM marketing arm of McCann Worldgroup, in various roles and countries – from Web Producer in Los Angeles to Data & Technology Director in Beijing. He was most recently General Manager of MRM Worldwide’s Shanghai and Hong Kong offices.
In 2010 he founded I-Influence with the goal of helping marketers to more effectively leverage social media to grow their customers’ loyalty and advocacy, and increase their brands’ online influence. As company CEO, he leads an innovative team in developing marketing technologies at the convergence of social media, customer analytics, CRM and mobile applications.
A native of Taiwan, Andy has lived half of his life in the US and the other half in Asia.