Bay McLaughlin has supported technology startups for the last decade. Over half of this time was spent at Apple as a founding team member of their global SMB channel and as the founder of their first Entrepreneurship Evangelism channel. To support startups at Apple, Bay partnered with the world’s best founders, venture capitalists, incubators and accelerators to identify and solve the most pressing strategic issues. The other half of his career has been spent inside of or founding startups, two of which failed, one of which exited successfully. Currently, Bay has equity positions in eight companies across four countries, ranging from B2B SaaS platforms to the number one website in surfing. Most recently, he has co-founded Brinc.io, a hardware investment fund and platform to bring the next wave of connected technologies to retail shelves around the world.