Prettybooked was born out of a personal need--a need that I had to find all beauty service providers in Hong Kong . I have been searching for them EVERYWHERE--online, in the streets, personal referrals, flipping through countless magazines to scouring blogs and deal websites. It's an inefficient, time consuming process and they don't necessarily help me arrive at better and informed decisions. Living in a fast-paced and image conscious city like Hong Kong, I prioritize personal grooming and wellness, but I also value my time and money as well. Prettybooked is my answer to balance all of them.